Student Special ‘Offers & Schemes’ Initiative
- Incomplete knowledge about Product specification
- TG unable to differentiate HP price competent as against competition brands
- No platform to gather TG in large number to provide clarity on the above
- Stationed at catchment area of colleges
- Demo and display of HP products
- Create visibility around the “Special student offer + Product”.
- Attractive on spot offers to accelerate sales
- Professional Colleges
- Vocational Colleges
- Parents & students preparing to buy supplies for upcoming school & college yr.
- TG aware of importance of use of personal computers in the education